Employment: Resort Trends, Inc. Chief Executive Officer - 2001-present
Established a specialized niche business providing public relations and media communications services for the travel and tourism industry.
Represented over 50 clients.
Hundreds of story placements internationally.
Produced award-winning press materials.
Snowmass Village Resort Association Director of Marketing - 1999-2001
Responsible for a $750,000 annual marketing plan designed to represent Snowmass Village, Colorado as a world-class summer and winter resort.
Designed advertising plan to increase leisure bookings through central reservations and directly to lodges.
Developed media and direct marketing plan targeting corporate, association, continuing medical education, SMERF and ski group business promoting the 35,000 square foot Conference Center.
Redesigned website, www.snowmassvillage.com, and implemented on-line reservations capabilities increasing the number of unique visitors from 3300/mo to 63,000/mo.
Established a public relations plan to work with local, statewide and regional media representatives.
Designed and managed contracts for public relations and web site development.
Glenwood Springs Chamber Resort Association Tourism Marketing Director - 1995-96, 1998-99
Developed and implemented a tourism marketing plan for Glenwood Springs to include advertising, promotions, group sales, market research, public relations and hospitality training programs resulting in steady growth in accommodations tax collections, increased occupancies and average daily rates.
Project manager for the Glenwood Springs Visitor Center remodel project.
Involved in the City of Glenwood Springs transportation improvement initiatives.
Colorado Travel & Tourism Authority Membership Director - 1996-97
Designed and incorporated a new membership program establishing privatized funding to promote Colorado as a premier vacation destination, projected to generate $1.2 million in the first year.
Advertising sales for the Colorado Official State Vacation Guide and State Highway Map.
Past Professional Associations: Colorado Tourism Office,Colorado Travel & Tourism Authority, Colorado International Marketing Organization, Tourism Industry Association of Colorado, Colorado Ski Country USA, Colorado Association of Destination Marketing Organizations, Tour Colorado, Destination Colorado, Club 20, Colorado West Tourism Council, American Planning Association Resort & Tourism Division. Colorado Tourism Office Past Marketing Committee Member Served on the Marketing Committee to determine the future of Colorado's advertising campaign. Roaring Fork Valley Tourism Alliance Past Chair Lead a valley-wide effort incorporating eight tourism organizations from Aspen, Snowmass Village, Basalt, and Glenwood Springs. Secured a $25,000 matching funds grant from the Colorado International Marketing Organization to produce a Roaring Fork Valley summer brochure and web site designed to increase international visitation from the United Kingdom, Germany, France and Mexico.
Tour Colorado Past Vice President, Secretary, and Membership Committee Chair Served on the statewide board established to develop programs designed to increase motorcoach group tour business to Colorado including familiarization tours, launching a new website, direct mail campaigns and public relations efforts.
EDUCATION
Master of Urban and Regional Planning Specialization: Tourism and Resort Planning University of Colorado, Denver, Colorado - 1995
Specialized in sustainable tourism development in mountain resort communities.
Graduate level research projects: Snowmass Village and Lake Catamount case studies; Forest Service and National Park issues.
Knowledgeable of environmental assessment, National Environmental Policy Act procedures, Environmental Impact Statements, land use policy.
Earned the Colorado Chapter of American Planning Association 1995 Student Award for Transit-Supportive Development studio project.
Statistical analysis, market research skills, spreadsheet models.
B.B.A., Major: Marketing, The University of Iowa, Iowa City, Iowa - 1986