Media Communications Firm, Resort Trends Inc., Celebrates 10 Years of Promoting Tourism in the Rocky Mountain Region Resort Trends Inc., the Colorado-based media communications firm specializing in travel and tourism promotion, is celebrating its 10-year anniversary this month. Over the last decade, entrepreneur and owner Vicky Nash has worked to increase visibility and market share for more than 30 clients through strategic media relations. In fact, after a decade, she is proud to continue to advise and represent her very first client, Glenwood Hot Springs. Glenwood Springs, CO (March 14, 2011) – After years of work and study gaining vast experience in the tourism and travel industry, Vicky Nash decided to establish her own public relations and media communications firm in March 2001. Since then Resort Trends Inc. has been providing targeted media communications services to a variety of tourism and hospitality clients throughout the Rocky Mountain region.
“My number one goal is to help the businesses I represent get visibility in the marketplace with positive story placements in influential local and national media,” said Nash, Resort Trends Chief Executive Officer.
The world famous Glenwood Hot Springs was Resort Trends’ first client. Nash has seen Colorado’s premier hot springs resort through a number of changes in the last decade, including several remodeling projects and the impressive addition of the Spa of the Rockies, a world class spa facility, in 2008. In addition to Glenwood Hot Springs, Resort Trends Inc. clients include: Gateway Canyons – a destination for leisure and learning retreats owned by Discovery Channel founder John Hendricks; Snowmass Village Tourism – a premier Colorado resort and group meeting destination; Internet Honey – a provider of marketing technologies for the travel and tourism industry; Historic Hotels of the Rockies – an association of eclectic historic accommodations located in the Western states; and Stonebridge Companies – an innovative hotel development company with properties across the United States. Nash earned her master’s degree from the University of Colorado's Tourism and Resort Planning program. In her nearly 30 years of experience, she has established long-term relationships with clients and influenced many national and international media outlets resulting in hundreds of story placements. Resort Trends Inc. provides strategic public relations plans for individual businesses and regional destinations; services are customized for each client. Among the many services Resort Trends Inc. provides are press kit production, press release distribution, media event and trade show representation, customized media database development, online pressroom creation and management, familiarization trip planning, media placement tracking, and newsletter and email content creation. Resort Trends Inc. is poised for its next decade of growth and welcomes new travel and tourism clients for public relations and communications representation. For a comprehensive review of firm services, visit www.resorttrends.com or call 970-948-4923. Media Contacts: Vicky Nash, Chief Executive Officer Resort Trends, Inc.- Media Communications for the Travel and Tourism Industry 970-948-4923 vicky @ resorttrends . com
Resort Trends - Media Communications for the Travel and Tourism Industry, Gears Up For the Next Decade With New Associate Resort Trends, Inc., owned and operated by Colorado entrepreneur Vicky Nash, is a tourism and travel communications firm specializing in destinations, attractions and hotels for nearly a decade in Colorado and neighboring western states. In 2010, Resort Trends is poised to bring more success and growth for its clients with the addition of a new partner, Kate Collins, formerly the Vice President of Tourism Marketing for Glenwood Springs and a marketing and public relations expert with 25 years of results-driven experience promoting the tourism and travel industry.
Glenwood Springs, CO (July 28, 2010) Since opening its doors in March, 2001, Resort Trends, Inc.-- Media Communications for the Travel and Tourism Industry, has represented more than 50 clients throughout Colorado, Wyoming, Montana, New Mexico and the Rocky Mountain Region, including Glenwood Hot Springs, Glenwood Springs, Snowmass Village, Historic Hotels of the Rockies, Gateway Canyons, Cougar Canyon Golf Resort Community and Redlands Mesa Golf Course Community, to name a few.
The combination of years of representation of these premier destinations, the association with hundreds of travel writers, a targeted tourism journalist and publications database exceeding 3000 contacts, and a longstanding presence within the western states' tourism industry have made Resort Trends the go-to organization for these clients and many others. “I am truly passionate about the travel industry and have very high standards regarding the quality of service that I provide to my clients," says Vicky Nash, Resort Trends Chief Executive Officer. "Most consider me an extension of their staff, and together we're building their business and market share." Nash, who earned a master's degree from the University of Colorado's Tourism and Resort Planning program, has expertise in the tourism field that spans 28 years.
As the company gears up for its next decade in business, it brings Kate Collins on board as a new associate and account executive. Collins brings 25 years of marketing, public relations, publishing and radio broadcast background to Resort Trends, and most recently served as Vice President of Tourism Marketing for the Glenwood Springs Chamber Resort Association. "A cohesive, consistent message has been and remains the backbone of all successful public relations efforts," says Collins. "With social media messaging and new delivery mechanisms to both consumers and journalists, today's successful public relations campaign has evolved and adapted. It's a pivotal time for the communications industry and how consumers are accessing information; more than ever before, we're seeing the convergence of public relations and marketing." This combined marketing and PR approach is an emerging strategy that Resort Trends is developing to continue to obtain editorial presence in traditional media, while concurrently growing share of voice with interactive consumer mediums.
On contract, the firm provides all aspects of media relations, consumer content creation and the client organization's communications strategy: from the creation of a comprehensive and informative print and online press kit, to the writing and distribution of targeted, search engine optimized press releases, to representation at trade, travel and media events and hosting visiting media. Another key service that Resort Trends provides is tracking and accountability, using real-time metrics from the PRWeb distribution tool, website analytics on clients' sites, and detailed story placements reports through the media tracking software Cision. These definitive measurement tools are eclipsing the former standard industry measure of ad equivalency estimates for editorial space, and demonstrating, once again, the necessity of a strategically executed public relations plan within a company's marketing mix.
Resort Trends' overarching goal has always been to encourage positive story placement, positioning each client as a premier destination. "Resort Trends has helped Glenwood Hot Springs develop a strategic public relations and media communications plan with a consistent message that is integrated with our marketing plan," says Kjell Mitchell, Chief Operating Officer of Glenwood Hot Springs. "We've worked together since the firm opened for business in 2001 and the partnership has been very productive."
Resort Trends, Inc. is poised for its next decade of growth and welcomes new travel and tourism clients for public relations and communications representation. For a comprehensive review of firm services, visit www.resorttrends.com or call 970-948-4923.
Media Contacts:
Vicky Nash, Chief Executive Officer Resort Trends, Inc.- Media Communications for the Travel and Tourism Industry 970-948-4923 vicky@resorttrends.com or
Kate Collins, Account Executive Resort Trends, Inc.- Media Communications for the Travel and Tourism Industry 970-274-0899 kate@resorttrends.com
"Insider's Guide to Glenwood Springs 2007-2008 Official Vacation Guide" Highlights Work by Resort Trends, Inc.
World Waterpark Association Selects Hot Springs Lodge & Pool Press Kit as Wave Review Winner
September 13, 2005, Glenwood Springs, CO...The World Waterpark Association (WWA) recently announced its annual Wave Review award winners and has selected the Hot Springs Lodge & Pool for Best Press Kit. The Wave Review competition consists of twelve different advertising and promotions categories recognizing those organizations with outstanding marketing programs.
Vicky Nash, owner of Resort Trends, Inc., a tourism and resort marketing firm in Glenwood Springs, Colorado oversees the public relations efforts and developed the award-winning press kit which is filled with story ideas, statistics and photos used to entice travel writers and editors to feature the Hot Springs Lodge & Pool in magazines, newspapers, television, and internet media.
Awards were announced at the 25th WWA Symposium & Trade Show, October 3-7, 2005, at the Mandalay Bay in Las Vegas.
