Meet Vicky Nash:

Tourism Expert and Industry Innovator


With extensive travel industry experience spanning over 40 years, Vicky Nash specializes in tourism planning for niche markets, providing a global perspective and unique expertise in this field.

Nash is well-known throughout the geothermal resort and spa sector for originating the Hot Springs Association, the Hot Springs Connection conference and the Hot Springs of America website.

From 2015-2022, she managed the Colorado Historic Hot Springs Loop, an award-winning marketing collaboration that features the state’s premier thermal locales.

Her involvement with the Global Wellness Institute’s Hot Springs Initiative has facilitated strong relationships with hot springs professionals worldwide.

After gaining experience in group tour operation and destination marketing, Nash established the tourism communications firm Resort Trends, Inc. in 2001 and has worked with over 50 clients including visitor bureaus, tourism associations, historic properties, attractions, resorts, hotels, hot springs and spas.

Her passion for international travel has taken her to six continents, 27 countries and more than 115 hot springs facilities.

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